How big is our audience?
Size doesn't matter; it's what they do that counts.
We are often asked, ‘How big is your audience?’ Not wishing to be flippant, we often respond, ‘How big do you want it to be?’
Information TV does not offer the usual model of TV audience delivery whereby an advertiser buys exposure to a large audience in order to target advertising at specific sectors of that audience – and BARB measures the resultant ratings achieved. As described in Driving the Audience, our clients, via a variety of different means, bring to their programming the viewers they want to reach. The result is that there is no 'wastage' as every member or that viewing audience has chosen to watch the programme, has an interest in the content and will therefore have a much higher propensity to respond both to the general messages and to any specific calls to action.
And therein lies the power of our proposition. It is irrelevant if the audience is 10, 10,000 or 100,000 strong - if it is the right audience and they then do what you want them to do. For further thoughts on this subject, please download our document entitled How big is our audience? or contact Antony Carbonari, Commercial Director.
Tel: +44 (0)20 7131 6700
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