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| In the Future Marketing Summit programme, the debate centred on the need to try new media channels. What proportion of a marketing budget do you think should be set aside for testing new forms of brand communication? |
| 52% | 20% or more | | 29% | 10% | | 14% | 5% | | 5% | 2% |
| Having watched the Over 50's programme I … |
| 29% | Definitely agreed with most of the views expressed | | 29% | Agreed with many of the views expressed | | 14% | Agreed or disagreed in equal measure | | 0% | Could not agree to most of the views expressed | | 29% | Found I disagreed with almost all the views |
| Who is to blame for the current level of debt? |
| 26% | People should be responsible and avoid debt. | | 44% | Lenders make it too easy to get credit. | | 31% | Government should regulate the credit industry. |
| In a recent poll only 12% of viewers understood what digital switchover will entail. Having watched Tessa Jowell's speech do you now feel better informed? |
| 46% | Yes, definitely | | 8% | Yes, but need more information | | 23% | Not really | | 23% | I am still confused |
| Does the public in general understand what options are available to them, as part of government's plans to switch off analogue terrestrial broadcasts by 2012? |
| 12% | Yes, the options are clear | | 13% | Most understand, but more clarity is needed | | 23% | There is widespread confusion as to the options | | 52% | The public hasn't yet grasped at all what is going on |
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